Email Time: Day #30
Originally published: July 15, 2019
Here it is. It is the last day of the blogging challenge. I can’t believe I blogged for 30 days. It’s certainly been interesting. I will post an overview reflection in a few days. I’ll give my overall thoughts of the email cycle. Let’s finish this!
EF Ultimate Break
Subject line: Last chance to get our best deals early
Not a great subject line. It’s okay. It does drive urgency. They did the text error “Semi&Dash” again. I’m convinced they don’t preview their emails. They talk about savings and that’s fine but I’m underwhelmed because there’s no specifics in this. Usually they list a number. Numbers are helpful.
Overall thoughts: I have expressed frustration with these emails many times. Overall my frustration boils down to the lack of variety. Every other day, they email me about new deals or new trips. The emails are beautiful and concise, but not particularly compelling. They are constantly asking me to buy a trip. They’re not being very generous. Which sounds weird but that’s what marketers need to do. The emails don’t feel personal. There’s a sense that they’re blasting out emails just hoping someone will respond to it. I talked two days in a row about behavioral segmentation and subscribers want you to tailor emails to them. There were only 2 emails that asked me any questions which is crazy. I didn’t feel they helped me understand their brand and that they didn’t attempt to get to know what I’m looking for. Overall, I’m not impressed.
Subject line: Seize the vitamins. Get $7 off
The $7 thing sounds great but I forget how much a monthly subscription is, so I don’t know if this really is a great discount. This is probably why percentages are better. If you’re not going to tell them the new number, percentages give you a better sense of what you’re saving. It’s a great reason to send an email: a deal. But it’s not shown effectively.
Overall thoughts: I have a similar problem as with EF Ultimate Break. The emails are beautiful, but they don’t change. I feel kind of like a hypocrite because I don’t complain about this with plain emails, but maybe that’s why. Because plain emails force you to see how the content is different. A fancy design sticks with you. I’ve already talked about their main problem: they try to persuade with logic instead of emotions. And you don’t sell anything on logic alone.
Le Boat Vacations
Subject line: Celebrations are happening throughout France for French National Day -Bastille Day!
Subject line is too long. The more adequate length is about 65 characters. This is 84 characters. I like this email being about boating vacations around France. The focus is clear. And wrapping it around a holiday is good. As with the others, they have multiple calls to action. They’re all about vacations in France, but they’re different focuses on France. Hmm. This does seem good. I’m prone to think you shouldn’t have too many different calls to action, but I admit I don’t know enough about this subject to be too particular. I think the difference could be how much weight you give to your CTAs. Like in the Neil patel email, yesterday he listed a couple of other CTAs but he put them there as sidenotes. They’re not the focus, they’re an afterthought. In this email, they’re all given the same weight.
Overall thoughts: I haven’t been subscribed to this long, so I fear not giving a great overall review but I’ll try. I think they give interesting and varied content. My main problem with them is I fear they’re too busy. They have so many things going on that it might make it hard for a customer to go through it all. Long searches and exploring belongs on your website. Just get them over there with your email. I think they offer great content, but they need to focus more.
Overall thoughts on email marketing articles: I added responding to an email marketing article because sometimes I didn’t have much to say about my inbox. It was a great way to combine theory and practice. It was great to learn something new about email marketing, especially all the questions I had while going through this challenge. The one aspect of email marketing I didn’t touch on was the more technical side of it. I admit that’s because I’m not as interested in tech. I’m not necessarily bad at it, but I was more interested in the psychology and the writing aspects.
This has been an interesting challenge that I’m glad I took on. Just as learning anything, the more you learn the more complex it gets. I still have a lot left to learn.
Like I said, I’ll post an overview reflection in a few days. Thanks for reading!