Email Time: Day #24


Photo by Davide Baraldi on Unsplash

Originally published: July 9, 2019

I have set up my own website now. But since we’re so close to the end of this challenge, I’m going to keep posting here and then I’ll move these posts out of Medium. Don’t want to clog up my followers’ feeds with my blog challenge. Eh, I guess it’s a bit late for that. Anyway, onto to today’s inbox.

Rachael Maddox

Subject line: This one’s for the coaches tryina make more cash (without exploiting yourself or others).

This is an incredibly long subject line. It’s 89 characters. This is an admirable subject to tackle: running your coaching business ethically both for your clients and yourself. But I would workshop the subject line. It’s trying to be cute which I feel is better to save for your content marketing.

But either way, it’s still a good email. It’s about a new offering, so immediately telling you why you should care. That’s another reason not to like the subject line. It doesn’t let you know she’s offering a new class. This email is long but she warns you it will be long, so I’m not bothered by it. Does it work? Well, it’s hard to say because I’m not her target audience. I think it would because it’s obvious she’s a real person and that she knows what’s she talking about.

EF Ultimate Break

Subject line: [Ends tonight] Don’t you dare miss this sale

Is it weird to say I’m tired of reading about sales? They haven’t been offering me anything except promotion after promotion. It feels impersonal and cold. I can’t wait to unsubscribe from them.


Subject line: We started from scratch

I feel like I’m being really judgmental about their subject lines. It’s not a bad line, but it’s not especially compelling. I really like the body copy though. They break down what makes their vitamin different to other vitamins. It’s easy to scan and it’s aesthetically pleasing.

No article today. Until tomorrow!

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